1. Advertiser's advertising environment must be appropriate in the context of our websites on which Advertiser's advertising content shall appear. The advertising environment includes the advertising content itself and the specific destination URL. In addition to the content guidelines listed below, Advertisers must have a privacy policy that is clearly posted either on the landing page from the advertisement or on the Advertiser's home page. If the privacy policy is found only on the home page, there must be a link to the home page from the landing page. Where the Children's Online Privacy Protection Act ("COPPA") applies, Advertisers must take appropriate measures to ensure that they are COPPA compliant.
    
2. We must approve all advertising content prior to posting on our websites. Once advertising content has been posted on our websites, we shall have the right to remove previously approved advertising content if we determine that Advertiser's advertising does not meet our standards or comply with our policies.
    
3. Below are our content guidelines regarding advertising materials.
    

1. Advertising content that is inappropriate for all our websites:
   • Tobacco - cigarettes, cigars, pipes, chewing tobacco, etc. and except for anti-smoking campaigns approved by us.
   • Guns - firearms, bullets, weapons or explosives.
   • Non-FDA Drugs - Sites providing prescription drugs over the Internet - either without a prescription, or by providing a prescription themselves.
     • Applied to Canadian, Mexican and other offshore pharmacies; also, sites that promote links to them.
     • Applied to sites promoting banned or experimental pharmaceuticals that have not received FDA approval; for instance (but not exclusively).
   • Pornography - or anything we deem distasteful.
   • Defamatory, Threatening, Libelous - Advertisements for websites espousing racial or religious epithets, advocating physical harm against people or their property, or making blatantly false claims will not be accepted.
   • Inappropriate language
   • Gambling (except for Gambling related sites) - Gambling sites are those that accept wagers or require payment in exchange for the chance to win prizes, as well as sites that offer information or links related primarily to the promotion of gambling.
     • Applied to online casinos, sites with links to online casinos.
     • Not applied to sites with general travel resources for Las Vegas, Atlantic City, or other cities that have casinos.
     • Not applied to gambling addiction recovery programs.
   • Misleading language - using the word "free" in the advertisement to describe a contest or sweepstakes prize.
   • Fake IDs - Even if web sites include a disclaimer such as "novelty items only".
   • Creatives that blink or shake as to be disruptive
   • "System Errors" - any ad that mimics a system message of any sort will be rejected unless the word "Advertisement" is conspicuously included.
   • Black boxes/cable descramblers - Products that may facilitate illegal activity such as pirating cable television.
   • Work-at-home services and multilevel marketing
   • Email extraction software
   • Appz, Warez, Crackz, Hackz, etc. - Sites that sell cracked or pirated software, or promote the cracking or pirating of software are banned.

2. In addition to the advertising content listed above, the following are also inappropriate for our Run of Network Advertising (RON):
   • Graphic violence
   • Death (funeral homes, mortuaries)
   • Sensationalism (killer bees, gossip, aliens, scandal, etc.)

3. Advertising content that may be considered inappropriate by us and will be reviewed on a case-by-case basis:
   • Involves a direct business competitor of any of our websites
   • Unauthorized or unapproved use of our creative materials
   • Unreasonable or highly unlikely product or service claims
   • Double entendres
   • A copy or parody of current or past advertising content on any of our websites
   • An implied affiliation or favored status with any of our websites
   • We maintain the right to reject any advertiser

Advertising Content                                                                   
 

4. The advertising content must be clearly identifiable as an advertisement and may not be disguised as editorial content.
   • Advertisers must fulfill the advertised offer as stated in the advertisement, including without limitation, not altering any offer periods, product offers or prices that are stated in the advertisement; unless Advertiser has obtained our prior approval.

5. Where personal information is solicited on the Advertiser's landing page:
   • Any collection of personal information must be in full compliance with all privacy laws, including COPPA where applicable.
   • Advertiser must clearly explain to the guest how Advertiser will use the personal information collected.
   • Advertiser must provide all guests with an alternate user experience that doesn't require submitting personal information.